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Planting half-a-million wildflowers with Sports Direct.

Sports Direct and sustainability. The antithesis. Until now. The retail giants first green campaign. Created with recycled footage. Completely carbon-neatural. Voiced by Queen Bee Joanna Lumley.
Encouraging everyone to Save The Bees. Across TV, OOH, in-store + social. With living roof bus stop placements. 
It went viral on Reddit. Few people had a dig. More picked up the seeded paper. Even more wanted the Sports Direct Bee Mug. With Sports Direct Britian planted 500k wildflowers.

about me

Currently making stuff happen at Anomaly London.  
about BY Studio

Hated most agencies. Built my own. With people I love. Now a passion project. £ split equally. Decentralised. Profit shared. Accepting 4 projects per year.