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Changing the perception of Jack Wills

Jack Wills is back. Bigger and better with the first campaign since their rebrand. The first step is to challenge perceptions and re-establish its market share.
Its A Vibe. A 360 campaign. One party. Countless Jack Wills-donned influencers. Celebrating the season in style.
Reaching 3.1M in 24 hours. Setting engagement rate records for the brand. Here’s the best - increasing YOY seasonal sales by double digits. 

about me

Currently making stuff happen at Anomaly London.  
about BY Studio

Hated most agencies. Built my own. With people I love. Now a passion project. £ split equally. Decentralised. Profit shared. Accepting 4 projects per year.