How ‘buy now, pay later’ marketing is shaking up the finance sector



Blue, the color of trust, has long been the go-to hue of financial marketing. That was until Klarna showed up with its millennial pink and Snoop Dogg in tow, looking to dismantle the sector. 

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Currently making stuff happen at Anomaly London.  
about BY Studio

Hated most agencies. Built my own. With people I love. Now a passion project. £ split equally. Decentralised. Profit shared. Accepting 4 projects per year.