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The obvious: denim shot in a white studio. The not-so-obvious: denim reaching 4 billion views on TikTok.



Jack Wills’ new denim ranged launched on TikTok. Fronted by the platforms biggest names. Billions of views. Millions engaged. Thousands shopping.
Supported by a digital sell-out strategy. Building hype. Creating scarcity.  Making JW Denim a TikTok must-have product.

about me

Currently making stuff happen at Anomaly London.  
about BY Studio

Hated most agencies. Built my own. With people I love. Now a passion project. £ split equally. Decentralised. Profit shared. Accepting 4 projects per year.